DARE is an exclusively online beauty brand developed by three South African entrepreneurs, offering a range of locally produced and cruelty-free products.

Our aim is to offer products to compliment your natural beauty, assist you with exploring new bold colours, expressing your emotions and creativity, and allow you to set your own beauty standards. Designed in partnership with Robbie Setton who has twenty years experience in the cosmetics industry, our products bring first-class quality to all South Africans looking for convenient and easy-to-apply makeup.

With a vast number of beauty products available online, DARE offers high-quality, mineral based products that are not tested on animals and are available at the click of a button. Specializing in long-lasting makeup products for your eyes, lips and nails, our products give you the salon-quality look without the hassle, all while you’re on the go. We dare you to shake up traditional ideas of beauty and create your own vision of elegance and style.

The Faces of DARE are comprised of our stunning models, Tarryn Alberts, Thalia Burt & Jarryd Nuurden.